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Niching the Online Handmade Industry

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Niching the Online Handmade Industry:
Setting up Shop

By Dennis Speer

Copyright 2011 All Rights Reserved

Nooks and crannies. It congers up visions of an old house in a Hardy Boys adventure. A complex floor plan, three stories, hidden stairways, secret passages, lots of nooks and crannies and maybe even haunted. For those who remember The Hardy Boys or even those who have actually been in a house like this, you know what Im talking aboutthey just dont build them like that anymore.

These nooks and crannies had niches used to display a special vase, a special memento or other special home dcor, and the effect could be very powerful. These niches became a special presentation of things of importance that demand recognition. The more special the item, the more special the attention it derived from it. This unique presentation creates uniqueness and appeal.

This unique specialization creates the niche effectspecialization within a specialization. And so it is within the influence of internet marketing and the niche effect of the Online Handmade Industry. To be recognized here you must be uniquely special!

The Online Handmade Industry is driven by handmade artists. So, just what is a “Handmade Artist”? Just ask one and you will get a myriad of answers. To be sure, they are artists who are devoted to their craft. They are artisans who craft their devotion. And they are crafters who create handmade art products and visual arts. They all have a significant impact and influence on the Online Handmade Industry.

Establishing a niche isnt difficult, but it requires what some call the three PsProper Prior Planning.

Identify your specialties. What you are really good at will drive quality in your products. By prioritizing your specialties you instill uniqueness of your products. And when you create your specialties you infuse them with the finest qualities that become the reputation for your niche.

The process of establishing, prioritizing and creating special things is critical to niche marketing, and even more so if your market is online. There are many marketplace venues representing the Online Handmade Industry and literally millions of art products competing to be seen, selected and purchased by consumers. Most handmade artists are keenly aware of this condition.

So, add presentation to the checklist. The quality of presentation is as important as the quality of the products being presented. The niche effect requires a high degree of specialization, the finest quality achievable and the best, and most unique, presentation online. Digital imagery becomes a significant part of the equation and the image presented must reflect all of the other components. A bad photo of great art work or crafted products wont sell online, plus the visual attraction of the products can be a large part of its uniqueness. Many handmade buyers are attracted to the idiom because most of the items presented are one of a kind.

The next step is to find your audience. Simply creating great stuff and presenting it online wont in itself attract buyers. Sellers need to find their buyers, not vice versa. The unique nature of niche marketing is especially evident in this regard. When using titles and descriptions of products understanding the implications of Search Engine Result Pages (SERPs) becomes the key. Word competition is enormous, so choose the keywords used in these areas carefully, using words and phrases buyers would likely use to find you. This is especially important when your shop is located on a handmade marketplace where thousands of items reside.

Other important marketing tactics include social media (some marketplaces have complete social media applications built in), networking and follow up with buyers. Creating your brand identity will help buyers remember your products. (See my article: Evolution of Branding: The Art of Buzz)

With niche marketing quality teams with quality. Maybe MacGyver could build a rocket launcher out of a few Popsicle sticks, but Popsicle sticks arent really the stuff of quality art products or visual arts.

Display your works in the midst of other quality products. Present your works with the finest quality venues and surround yourself with the finest quality artists. Its attractive!

possible career options in the insurance industry

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possible career options in the insurance industry

Do you want to make a career in insurance industry? There are ample opportunities for success and prosperity in the insurance industry. There is always a demand for insurance professionals as insurance is a trillion dollar business, where 3 million people are employed in the United States alone. Go through this article to know about possible career options in the insurance industry.

5 Possible careers in insurance industry

There are several options to make a career in insurance industry. The options are discussed below.

1.Insurance agent and broker: Insurance agents and brokers usually sell insurance policies. They are the ones whom you need to contact when you want to purchase a policy. The responsibility of an agent and a broker is somewhat same; however, a broker usually sells policies from several companies whereas, an agent usually sells policies from a specific company. Insurance brokers and agents tailor programs in order to fit individual needs of their clients.

There are independent insurance agents who work on a commission basis. However, there are also salaried agents who may or not get commissions for a sale.

2.Insurance underwriter: The primary job of an underwriter is to decide whether or not to accept an individuals application for the required coverage. An underwriter actually weighs the risk associated with a person or an entity. These insurance professionals write policies in such a way so that it becomes profitable for the company in the long run.

3.Insurance actuary: You can become an insurance actuary if you want to make a career in insurance industry. An insurance actuary is actually a financial analyst, a forecaster and a planner. Their job responsibility comprises of studying the frequency of events that cause losses along with calculating the chances of the recurrence of such events. The actuaries also calculate the cost of the resulting injuries and damages and recommend what price to change in order to insure against the probable risk.

4.Insurance adjuster: It is the responsibility of the adjuster to inspect the destroyed or damaged property. They also estimate the cost of replacement or repair and also assess whether or not the particular loss is covered by the policy. The adjusters sometimes need to negotiate with the policyholders in order to settle a claim that is genuine.

5.Risk manager and loss control specialist: A loss control specialist usually work with large insurance companies and associations. They design programs in order to prevent the losses before they occur. The job responsibility of a risk manager is somewhat same as a loss control specialist, only difference being that a risk manager works for a corporation instead of an insurance company.

It is the primary duty of the insurance professionals to look after the benefit of the company they are working for. You also require dedication and a sound knowledge about insurance in order to make a career in insurance industry.

Make A Name For Yourself In The Pr Industry In Delhi

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Public relations in India have become one of the most sought after professions amongst the youth. It is a prestigious and demanding industry and many reputed international PR organizations have opened their offices here and are doing excellent business. In the times of effective communications, it is of utmost importance that your voice is heard at the right place and the right time. This is where one should make the best use of the PR platform. The last decade has been a witness to the meteoric rise of this sector where both Indian and multinational firms have flourished extensively.

Earlier when people talked about wanting to be in the media sector, the only option left to them was to become a journalist. The boundaries of media were limited to journalism only. But as times changed and boundaries were pushed, people realized the potential of the public relations industry. People with a powerful knack to influence other people and to mould constructive opinion are fit for the job of a PR consultant. A thorough, in depth knowledge of the media fraternity and how it functions is also an essential pre-requisite. Those wanting to make a mark in this domain can take up a professional course and upon completion, can join any of the reputed public relation firms in Delhi or in any other cities.

There are many challenging yet interesting services that are offered in this industry. Since the image of your client is your primary responsibility, you should do your best to live up to their expectation. Positioning them in the right media platform and garnering positive responses for them is one of the foremost duties of a PR professional. You also get to meet the whos who of the corporate, bureaucrat and glamorous world. At the same time, you should be ready to face any crisis situation that might befall upon your client.

There are many renowned media agencies in Delhi and one of the leading agencies is Publicist Network Pvt. Ltd. Established in the year 2010 in New Delhi, Publicist has made a strong presence within a short span of time. It is a goal oriented organization and believes in delivering tangible results to its clients. Its team of dedicated professionals bring onboard years of experience in different sectors like real estate, automobile, entertainment, etc. Owning to its excellent performance, Publicist was awarded Emerging Communications Consultancy Firm of the Year by Study World and the Best PR Agency award presented by Indian Realty Awards.

A Study On Indian Jute Industry

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Jute, also called the ‘Golden Fiber’, is the most useful and versatile fiber gifted to human being by the nature. Jute is popular for its ability to use in various forms in handicraft industry. The industry contributes greatly in countrys economy and has potential to propel the economy at least for next few decades. Jute industry alone provides direct employment to approximately 0.26 million people, and about 4.0 million people are associated indirectly to the industry. In total, the labour intensive industry engages more than 4.35 million people into it. Realizing its major contribution and important role in the Indian economy, the Government has decided to pay special attention to the industry in its National Common Minimum Programme. Keeping the industrys increasing contribution in consideration, the Government then started the “Jute Technology Mission” to benefit jute growers, the workers, jute manufacturers, exporters and others engaged in the sector. The programme has helped in Industrys modernization and to reap profits from export and other enhanced level of jute diversification.

A great number of the Indian Jute manufacturers have set up their Mills in the states of West Bengal, Assam, Andhra Pradesh, Orissa, Uttar Pradesh, Tripura, Bihar and Chhattisgarh. At present, there are 78 jute mills planted in India out of which 61 are located alone in eastern region of West Bengal. Among all jute mills, 64 are owned privately by Indian manufacturers and exporters, 6 of them are owned by central government, the state government owns 4, and only 2 of the mills are under cooperatives. Jute industry alone accounts for an annual turnover of Rs 6,500 crore and the value of export of total jute products is nearly Rs1000 crore. Some organizations have been formed to put a control on Indian jute industry. These include National Centre for Jute diversification (Kolkata), Jute Manufacturers Development Council (Kolkata), National Jute Manufacturers Corporation, Jute Corporation of India Ltd. (Kolkata), Birds jute & Exports Ltd., Institute of Jute technology (Kolkata), and Indian Jute Industries Research Association (Kolkata).

India is the largest producer of raw jute as well as finished good products. Jute Yarn, Jute Webbing, Jute Hessian Bags, Jute Hessian Cloth also called Burlap Cloth, Jute Geotextiles and Soil Savers are the products dominating the export arena. It became possible due to the availability of cheap and skilled labours in India, and the availability of entrepreneurial skills too. Some of the major Indian manufacturers and exporters of jute and jute products are following:

The East India Jute & Jute Hessian Exchange Ltd
National Centre for Jute Diversification
The Jute Corporation of India Ltd
Gunny Traders Association
Calcutta Jute Fabrics Shippers Association
Calcutta Laminating Industries
Ashim Kar & Industries Pvt. Ltd.
A One Jutex International

As a matter of fact, jute industry is one of the biggest industries which Indian economy greatly relies upon. Apart from having huge export potential, the jute manufacturing companies cater to the domestic market as well. However, the industry is facing some big challenges in its growth such as high production cost and poor supply chain management. With markets and competition going global, India is still practicing the primitive methods of manufacturing jute products. The products made are costlier and are exported at higher rates as compared to other Asian countries, especially Bangladesh which is the biggest threat to Indian Jute Industry. Multi unionism is one of the problems faced by the industry and engages major concentration of routine management in resolving labour dispute. Despite being a mother Industry, Indian jute industry has emerged as a huge decentralized and unorganized sector in the current scenario.

Increase The Revenues In Healthcare Industry By Web Based Medical Billing Services

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Medical billing is an important matter in healthcare industry which requires it to be efficient and low cost billing, to increase the flexibility to access patient charts and doctors notes to speed up the process in health care industry. Medical billing services, web based process gives us full command and visibility for a complete update. It just not limited to your office computer but anyone who has internet, he can access chart with his convenience.

Web based medical billing service focuses on convenience and reliability; means that you always have access what is being processed earlier because sometimes it becomes a hassle to check out the datas of 20-30 days ago. It keeps track of every detail of every patient like insurance, appointments and all the confidential data, according to individuals; in this service, there is a lot of budgeting and billing plans for attracting the old patients and that would improve the relation of current clinics patients also.

To access this system it is not require installing any software, you can run it from any computer. That service gives a fantastic security and back up; antivirus protection and data monitoring ensures us for a safe and secured data with backup.

The medical billing is the latest technology that benefits both the client and the office staff; medical billing management services are easy to startup with a high speed internet connection, 24/7 accessing and reduce operating cost on behalf of many strategies like unemployment insurances, employee benefits and different type of maintenance cost. In todays healthcare environment, outsourcing can be the most effective solution for medical billing services. The opthomology medical billing service reduces the billing cost and increase productivity with having a team of ophotomology billing specialist who are experienced enough to increase the cash flow and reduce the electronic claims.

The medical billing professional associations are American Medical Billing Association (AMBA), Healthcare Billing and Management association (HBMA), Medical Association of Billers (MAB), Medical Group Management Association (MGMA), and American Association of Healthcare Administrative Management (AAHAM).

Medical Group Management Association is an association for medical group practice; the practice professional enhance their career with management tools of MGMA. American Association of Healthcare Administrative Management is a primary resources centre of information, education and advocacy. The primary goal of this association is remarked by the professional development of the members. The association provides numerous opportunities to raise skills, knowledge, and awareness that are necessary in todays health care environment.